I came across this article on Six Deadly Website Sins and How to Fix Them by Daniel Threlfall. Daniel brigs up some good points that we make every effort to avoid when creating websites.
Six Deadly Website Sins and How to Fix Them
Articles and Editorials
Daniel Threlfall
It ain’t easy being an Internet professional. It seems like technology is always advancing too fast, the rules are changing too often, and there are a few too many things to remember to do all at the same time. In this article, we’ve simplified things for you. Here are the biggest Internet no-nos. Are you violating any of them?
I found this great article on responsive design. It’s something that really needs to be considered in this day of surfing the web on devices other than that computer sitting on your desk.
It really doesn’t matter if you are creating the logo yourself or working with a designer or developer. The fundamentals and basic rules to a good logo design are the same for all. Here is a small checklist for creating a nice logo is short and simple and as follows.
1. Be At One With Your Target Audience
Create an image that correlates with your market. Do you have a hi-tech blog? Sharp shapes are the way to go. Hard angles. Avoid soft curves. You want to suggest intuitiveness. Do you offer a service? Do the exact opposite. Round and neat elements relay a friendly message and communicates creativity. Business to Business? You might want to incorporate both styles and even implement a personal image in as well.
2. Creativity Is key
Merge different elements to create your brand. Many logos use shapes that are easily recognizable. Others reply on a specific font. Others put stock in a color scheme. Always remember the elements you put into your logo rely on many factors, such as the type of market your company belongs to, the products you sell as well as the look of the characters that make your company name.
3. Be Original
If you are original you stand on a mountain amongst your peers. Look at the niche your working around. What can you do to make yourself stand out from everyone else? You need a logo that stands out from the crowd. Something to distinguish you from everyone else and aid into remembering your company and or product.
4. Keep it Simple
I can not stress the word clean enough. Be transformable to as many platforms as possible and keep social media in mind. Keep information down to small details and remove clutter. This is something that can go to print or is going, keep that in mind. You want it to look nice in front of both light and dark backgrounds. it will ensure readability and give a cleaner appearance over all.
5. Practical Practical Practical
Your Logo should be easily viewable in all sizes. Keep the long term in mind. It wouldn’t hurt to view in all browsers and resolutions as well. You want this thing to withstand all of the new trends.
These 5 basic steps will aid you in creating a logo that should meet and beat the requirements of your company and help it grow.
You need to bind to certain basic principles that ensure that corporate logo design is professional and easy to remember and creates a great impact on viewers while successfully expressing the nature of business.
Let’s keep it Simple:
Generally an ideal corporate logo design should be simple and memorable because corporate houses have habits of spending thousands of dollars to ensure that customer remembers them at all point of time and a simple logo is the key to for them. You will find many logos that are very simple and memorable. Nobody ever needs to think twice about the company name.
Professional Logo Designers:
It may happen that you may preserve few hundred dollars by doing your own logo or getting it done from the next door graphics person who knows the little basics of designing but if you are really serious about your business then you should always go for a professional logo design firm because your corporate logo is definitely your identity and your customer recognize your company by your logo so the more professional and sophisticated your logo is the better will be your customer’s impression about your business.
We all know that most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing and nowadays there are companies that offer excellent professional logos for nominal charges.
Logo Format:
It is strongly advisable to go for vector format for your corporate logo design because many times corporate logo requires to be reproduced at any size for various purposes in the future due to the reason if a logo design done in vector format so it can be expanded to any size without any loss of image quality. A logo in raster format tends to lose image quality if scaled up and it is easier to convert a vector logo design to bitmap than vice versa.
If you select a professional company to create your logo then you should give some abbreviated ideas them about basic tips and most of the knowledgeable firms are well aware of these principles. This will make sure that at the end of the process you will get quality logo that would be helping you establishing your brand.
When you have logo with you then you should putting efforts in applying it maximum exposure as much as possible by placing only on your business cards but on your packaging as well as all possible goods should contain your logo also because this definitely gives wider exposure to your logo and people gets familiar with the corporate logo much faster.
I came across this article on Six Deadly Website Sins and How to Fix Them by Daniel Threlfall. Daniel brigs up some good points that we make every effort to avoid when creating websites.
